The logo performs two basic functions:
recognition and other brand memorization.
Several factors will be taken into account for the development of the logo:
Differentiation from competition
The market will be studied in order to differentiate the company from its competition
Symbology that transmits
The color introduces aesthetic and emotional connotations and incorporates its optical strength into the expressions of the brand.
Search for a logo that is original and different, that conveys its values well.