Branding: The beginning of everything
Branding is one of those invisible but very important elements when it comes to building a brand. The design of a brand is special and unique for each company, which will accompany it in each of its steps to achieve its objectives.
It is one of the basic elements to get your company to connect with consumers and in Close-marketing we are experts in branding for companies in a creative and effective way. If you are looking for this for your company, it’s time for us to talk!
What does branding consist of?
Branding is the set of elements that transmits the value of your brand. Nowadays there is a saturation of brands, that’s why your brand must go one step further.
Branding is made up of elements that must be taken care of in detail and that we give a lot of care, such as the logo or naming, but branding goes much further. It is to cause sensations and create conscious and unconscious connections, so that the customer chooses your brand at the time of the purchase decision.
Naming
Now that you know what branding consists of, you have to analyze every detail that makes it up. For consumers to know who you are, they have to know what you are called and that is what Naming is all about.
A brand must choose its own name and that of its products, and that will be what makes them recognizable. It must be a name that is in line with current trends, that helps the brand to be immediately recognized by users and that transmits the values and principles of the company.
At Close-marketing we do a lot of brainstorming and research so that the naming perfectly defines your brand and everything that will follow: Slogan, slogans, etc. Very important for your company!
Logo design
Finally we have the name of your company! After much research we have the perfect name that perfectly defines your brand and everything you want to convey. Now it’s time to dress it up.
It will be the visual form in which consumers will perceive your brand, and Close-marketing’s team of designers will be the ones to bring creativity, originality and design to your brand. Do you want to know how?
Corporate Identity
For the creation of the Corporate Identity, we carry out an analysis of the perception that the target public has when they get to know your company and their first contact with it. Close-marketing designers are able to empathize with your company and put themselves in the consumers’ shoes to ensure success.
It’s time to translate your logo and the characteristics of your brand into graphic elements.
