LindedIn Ads allows you to do more detailed targeting at the professional level, as you can search (or exclude) users based on their job, sector, training, years of experience, company size, age, location, etc.
Three types of campaigns are available:
- Sponsored content campaign: Promoted posts that will appear on the wall of the audience you’ve targeted.
- Text ad campaign: These are the ads you can see in the sidebar, or also in some horizontal bar.
- Sponsored InMail message campaign: These are private messages that will reach the LinkedIn mailbox of the audience you’ve targeted.