Logo design
For the design of the corporate identity Energy Carburantes we are looking for a lettering job, symbolizing the fuel or fuel.
After a series of sketches and evolution of the idea, we decided to apply the “combustion” in an imagotype with the first letter of the naming, since if we included it in the text it would have too much weight and would make it difficult to read.
When choosing color, the light colors of combustion and fire are red, orange and yellow. Finally and after several tests, we realized that the gradient of these colors gave it the perfect touch we were looking for.