The online world continues to grow at a dizzying speed and more and more businesses are deciding to create their online store.
Do you know how many websites there are today? About 2 billion websites on the Internet!
Partly thanks to the universality of the internet and the growth of intuitive CMS with a No-Code trend.
With these figures you will wonder…
How can I stand out among so many websites? With a good web structure you create the foundations to be able to take off in an SEO strategy based on quality content and relevant to the user.
Let’s start with the ecommerce SEO tips that will make your website take off in the SERPs! Read to the end and get the definitive checklist for your SEO in Ecommerce.
1. Research the best and create a TOP web structure
When we talk about SEO in Ecommerce we do not talk only about words, searches and positioning, before that there is something much more important and that are the foundations of your website, we talk about its structure. Web structure or architecture is the way your site is organized, that is, how you have organized pages, blog posts, product categories, etc.
93% of all online activities start with a search.
Is your Ecommerce already present on the Internet?
If your Ecommerce is already present on the internet, the first thing you should do is a scheme of how your online store is organized, analyze its traffic and know what people are looking for. It is also important to review the most relevant websites in your sector and those that best position.
The fundamental aspects that you should review are the categories, subcategories and the order of the products. Ask yourself… are your categories correct? Is there a category that fits better?
Are you considering launching your Ecommerce?
In this case the first thing you will have to do is soak up the competition or references of the sector, once you have soaked up their website it is time to structure yours and outline the menu pages, categories, products and how to organize them. This research is important to have a starting point when it comes to outlining ecommerce and the importance that each page and its content will have.
2. Web design, usability and Breadcrumbs
You already have a scheme of the organization of your ecommerce! Now it’s time to ask … does design favor usability?
The web has to be visual and accessible emphasizing and directing the user to the areas of interest. It is important to leave some margin between elements so that the user concentrates the view, offer an attractive menu with the product categories, a featured image in the home with a CTA and show some of the differentiating products so that the user who enters for the first time wants to know more.
Breadcrumbs , why are they important?
The breadcrumbs or “breadcrumbs” improve the user’s navigation on the web allowing greater ease when changing pages. In addition, they mark a hierarchy to search engines. In an ecommerce they are present in the web menu and in the search for products.
3. Conquer Google with words, titles and descriptions
It’s time to conquer Google! It’s time to get the most out of words. In an Ecommerce we have to take into account two types of content.
The content of pages and blog posts
This content offers information on the subject in question of ecommerce. For example , in the home page there will be information about the company, the products and services it offers, the differential values, etc.
The blog entries will cover topics of interest about the sector, for example, if it is a fashion store, you can write articles about trend colors, garments for summer, tips for garment care, etc.
The content of the product
Avoid using only the technical description that many stores will use. Let’s go a step further, use the creativity and words that people are looking for to create an attractive description that manages to capture the client and the search engine avoiding duplicate content. Differentiate yourself and you will fall in love with Google and your potential customers!
4. Schema
Schema is a type of reading that Google robots do to identify the type of information offered by a page. This is where reach snippets or enriched results appear, that is, that valuable information that appears to you when performing a search (price, ratings, etc.) in the case of ecommerce, we will mainly have the schema “Article” for the blog of the web and “Product” for the products of the store.
5. Check out this Checklist
In this fifth tip we are not going to talk about something in particular, but we are going to offer you a checklist with all the essential elements that your website has to have to start optimizing the SEO of your Ecommerce.
