Surely you have ever searched for sneakers, a perfume, a mobile or some product that you needed in Google and you have appeared a lot of them with their image, price, etc. This is thanks to Google Merchant Center.
But… What is Google Merchant Center? It is a platform that Google offers both physical and online stores to show their products through the “Shopping” search section.
How are products displayed in Google Merchant Center?
Merchant allows us to display the products and data of them such as ratings, opinions, etc. in a large number of formats. The most used are:
Free Product Sheets
The free product listings are the first step you will take on the platform, the uploaded products will be shown to users who search in the shopping category and will always go after the ads. Returning to the example of the shoes we see that first there is a row of ads and then the rest of organic products.
As if it were a store we can filter by price, size, color, style, etc.
Shopping ads
It is one of the most used tools. Once you have created the free listings you can link them to your Google Ads account and show your products first. It’s important to know that products must comply with Google Ads advertising policies.
Linking both accounts offers a lot of benefits due to the different advertising possibilities it offers and the cross-data between Analytics, Merchant and Google Ads. Shopping ads are shown either in specific searches within the “shopping” category or through a normal search. These ads can be seen at the top of the search engine.
How do I upload my products?
You already know what Merchant Center is, but now you’re wondering how to upload products to Googlr Merchant Center. If this is the first time you have 3 ways to create a feed:
- Web crawling: Googlebot will crawl your website and its rich data to obtain all the products you sell, in addition to periodically updating their price and stock. You save time and show up on Google!
- Spreadsheet: In case you do not want to show all your products and you have few, this is an excellent tool. You can import products through your own spreadsheet or start working on them from a sheet generated by the platform.
- Content API: Merchant Center has a Content API for Shopping, which allows you to manage complex accounts or with a large number of products automatically.
In this article we have explained how products are displayed on Google and the main thing to start your account in Google Merchant Center. Now it’s your turn Start selling!
