Discover what neuromarketing is and how your way of communicating is decisive for the stimulation of the brainor during the purchase process. Let yourself be surprised with this data that will help increase your sales!
What is neuromarketing
Neuromarketing is a research methodology that aims to know the functioning of the subconscious before purchase stimuli. This methodology helps companies to test their way of communicating, know their strengths and weaknesses and above all to optimize strategies.
Some benefits of neuromarketing are:
- Know the consumer: we can see their behavior in a non-intrusive way.
- We will be able to measure data that is not obtained through traditional marketing.
- Detailed data of everything: we can see which elements work best, what detailed response you have to a certain stimulus and what emotional connections are given.
- Much more precious as it is a science: a functional magnetic resonance imaging, which observes the behavior of the brain, will be more accurate than for example conducting a survey, since the subconscious is much more difficult to self-manipulate.
- It will help redefine and refine marketing strategies .
5 facts that neuromarketing has revealed to us
1. Full color!
As with typographies, there is a lot of psychology behind the use of colors. According to a study, we managed to obtain a judgment on a product in just 7 seconds and up to 90% could influence the use of color. For this reason, color is a factor to take into account when building, for example, your corporate image.
If a beneficial product for health and / or natural is advertised, it will be better to use a green to a red. If we are a company that wants to transmit joy and fun, a yellow better than a gray. Colors also serve to highlight different elements within an advertisement. If we want to highlight that it is a product with limited units or an offer, apply for example the color red.
2. Eye tracking
Within what is neuromarketing we find several ways of obtaining data. One of the most used techniques in neuromarketing is eye tracking. With this technology we will be able to know the visual elements that most attract the attention of the consumer through an analysis of the visual journey. Attention is paid to eye movement, pupil dilation and blinking.
Some data that has been verified through eye tracking is that the first thing the consumer seesr and what he pays more attention to is the human figure that appears in an advertisement. In this way, a perfume company will get more attention paid to its advertising if it uses a model if only the bottle of the product appears.
This technique also establishes the order in which we attend to the content. Play with the size of the letters and the thickness to hierarchize the content and accompany the user through this visual order.
3. We buy with the heart
When making a decision, 80% of purchasing decisions are made through emotions. To do this, try to stimulate the most emotional and sentimental part of your audience. A good option is to opt for a storytelling narrative for its multiple benefits.
4. Sensory elements for an enhanced experience
The use of techniques such as using odors increases the purchase decision. Have you ever walked past a movie theater and the smell of popcorn has made you want to go see a movie? Sensory experiences like this make the user stimulated and have more predilection to consume your product or service.
Being able to touch the product and interact with it is also a factor that helps the purchase up to 50% of the time.
5. The trick of 9
According to studies, including a 9 in your prices makes the perception of a much lower one. As research shows, a dress that costs € 49 will sell more than one that costs € 50. In the same way it will happen when using the 9 in the cents as € 4.99 instead of € 5. Using words like “free” or “offer” will also capture the consumer’s attention faster and make their purchase decision faster and more direct.
Now that you know what neuromarketing is and the power of your subconscious, it’s time to apply it to your strategy to deliver a better consumer experience. From Close·marketing we help you achieve it! What data surprised you the most? We read you. 🙂
