When it comes to carrying out a campaign, a website, a corporate identity, knowing what the client is asking us can sometimes be somewhat confusing. Therefore, the first step, and most important, is to prepare a good briefing with him. But how to make a briefing? We tell you everything in this blog!
What is a briefing?
The word briefing comes from the word “brief” in English, which means brief. In short, it represents a brief document that includes instructions on something. It is a document that collects the basic information provided by the client, to be able to carry out a specific project.
In a briefing, it is important that we, as an agency, help the client to offer us the necessary information to carry out the project. For this it is necessary to establish a series of concrete questions for the benefit of both parties, to know what the client wants to convey and how we can shape it.
How to do a briefing? The content that cannot be missing
When preparing a good briefing, we do not have to make a formal document that follows a specific template. Each company highlights those needs that will be most useful for them, however, there are a series of questions that are usually reflected in most briefings and that are basic, although then more is investigated depending on the project.
Frequently asked questions:
- What is the goal we want to achieve?
- What is the target audience for which it is directed?
- What are the values of the company?
- What does your product/service do? And how would you describe it?
- What is the message you want to convey?
- What is the main competition?
- What is the maximum budget you are willing to face?
- What time range do we have for commissioning?
Advantages of having a good briefing
When carrying out a new project or a new marketing campaign, it is useless to do something innovative and original, if it does not cover the needs and objectives of the client to whom it is addressed and therefore, will not be satisfied.
Therefore, understand through a briefing:
- It will make the work flow as quickly as possible and with minimal modifications.
- We will have a better approach to the project.
- It will show interest on both sides and receive mutual feedback , which will speed up the process.
- We will be totally guided to know where you want to go and how you want to get it.
- The creation of a briefing ensures success in the creation of the new project.
Keys to achieving the perfect briefing
As we have reflected above, each briefing, client, agency… It is a world and everyone can have their own methods of elaboration. That is why we want to give you some guidelines that you should carry, so that you do not miss anything!
- Basic brand information. Questions about the brand such as its values, services, current situation in the market… If you are going to make a new identity: logo, colors, typographies, visual concepts…
- What objectives you want to achieve. Questions about the role of the brand (sales, customer acquisition, innovation…)
- Analysis of the sector. What competition they present, how they act, what differentiates them…
- Media. If they are going to be printing elements, digital, formats …
- Timing. What time is expected for each part of the project and the different deadlines.
In short, a good understanding with your client and the development of common ideas will make the difference so that the project obtains the best results.
And now that you know what can not be missing in a briefing, tell us, do you think there is any more question that can not be missing in this document? We are waiting for your comment!
