Are you thinking about or about to invest in professional web design for your business? Wait a minute. Because before you say “yes” to any proposal or sign a quote, there are a few things you need to be clear about.
Beautiful design isn’t everything. The key is that it works, that it conveys what you do, and above all, that it converts visitors into customers. And for that, you have to know how to choose well who you work with.
What does a “professional web design” really mean?
It’s not just about making the website look modern. A professional website design is the result of combining aesthetics, strategy, user experience and business goals.
It has to be:
Clear and easy to navigate.
Adapted to mobile and devices.
Optimized for fast loading.
Consistent with your brand.
Designed to guide the user to action (either contact, purchase, or book).
1. Cheap can be expensive
It’s tempting to take the cheapest quote or to outsource your website to “that computer-savvy cousin.”
But beware.
But beware. But beware.
Many times you end up with a website that looks old, takes a long time to load, doesn’t rank in Google, and on top of that you can’t edit it without help.
Good professional web design is an investment, not an expense. If done well, it saves you time, gives you presence and helps you generate revenue.
2. Avoid generic templates that say nothing about you
There are very nice templates out there, but if they are not well adapted, they end up being impersonal, confusing or limited.
A good professional website design is noticeable: it conveys your essence, highlights the best of your brand and differentiates you from the rest…
That’s why at Close we work without templates and with custom-made designs
3. It’s not just design, it’s strategy
Designing a website is not just about choosing colors and that’s it. You have to understand your business, your audience, your objectives and your value proposition.
That’s why a professional agency doesn’t just “do what you ask them to do,” but guides you, advises you and creates something that really works.
4. What about SEO?
A visually beautiful website is useless if no one finds it. The professional design must also contemplate the technical: structure, speed, SEO basics, accessibility…
You don’t need to know everything, but you do need the agency you choose to take it into account from minute one.
5. Make sure you will be able to manage it yourself
Once launched, you should have the control to edit text, upload photos or add news items without having to call every time. If you let it die…. What good did making it do you
A professional design also thinks about that: to give you autonomy, training or support so that your website does not become “dead” over time.
6. Beware of promises of immediate results
Web design is not a magic formula that guarantees immediate success. While professional web design can help you improve your brand image, conversion and organic traffic, it takes time.”
Avoid providers that promise instant results without the need to run online advertising campaigns. A good, professionally designed website works progressively and without so much smoke and mirrors
Are you looking for professional web design done by experts (but without dramas)?
At our agency we work with you from the beginning, we listen to your story and design a website that really fits with you and your goals.
Because it’s not just about being on the Internet, it’s about standing out on the Internet. And for that, you need more than just a pretty website: you need strategy, experience and results.
