The number of social media users is going up like foam and that’s why social selling makes more sense than ever for all brands.
Social networks have become indispensable in our lives. Everything happens in them and the business that is not there, loses visibility, and consequently, customers and sales. But the tools and strategies of yesteryear no longer get results in this new scenario.
Studies have shown that, at present, most people who are going to make the purchase of a product, investigate before on the internet. Right now they need access valuable content about it. Looking for extra information helps them decide to finally purchase the product. This is an ideal time to build trust.
What is social selling?
Social selling is a marketing strategy that seeks to find and interact with potential customers, providing them with value, generating trust, in order to end up achieving a sale. This marketing strategy has completely changed the sales technique, managing to delegate as something of the past the dreaded “cold door”. Using this social media sales strategy, we are humanizing the brand through creating relationships with customers.
Although it occurs in all social networks, it is true that we usually talk more about social selling on networks such as Twitter or LinkedIN. It is applied equally in B2B or B2C sales strategies.
Why should you develop a social selling strategy?
Brands have to know how to adapt to the changes that are taking place. Only in this case, will they be able to continue to grow and see results. Adopting a social selling strategy is taking advantage of a change in the buying habits of consumers to get closer to them, creating relationships that last over time.
There are many benefits that a good social selling strategy provides your brand.
1- Branding: it is the main benefit. By providing valuable content you will get closer to people, providing answers to their questions and concerns. You will generate positive associations with your brand by positioning yourself in your mind as a trusted brand.
2- Increase the database of your business: although conversations take place on social networks, a well-planned strategy will take potential new customers to the brand’s own channels: visit a download landing, blog subscription, subscription to the newsletter, so the number of new leads will increase. For the correct management of these leads and to be able to follow up on their different stages of the sales funnel, it is convenient to have a CRM, such as Clientify, recommended for SMEs and freelancers.
Tips for social selling
As you can imagine at this point in the article, content marketing plays a key role, so you can not lose sight of it. The content in this type of marketing tactic is, as they always say, king.
In addition, actively listening to your audience is a very valuable source of information. Knowing their concerns, curiosities, the problems they seek solution, etc., will allow them to provide exactly the content they are looking for and start the relationship with them.
One obvious thing but it is worth mentioning again, is that you have to analyze the network or networks where the target audience you want to address is and have a profile, as updated and complete as possible. It is not worth having a presence in all networks without having a compelling reason to do so. This is how we focus the strategy and improve the results.
Today, if you want your business to reach its goals, you need to focus more on people. Forget about neon signs advertising a bargain and start providing valuable content so that your customers have confidence in your brand, bet on it and count on it again. It is a race that will take a little longer, but with which you will achieve more satisfactory results.
