Favorites and followers, the new Instagram update


A new Update of Instagram arrives that modifies the way in which we see the content of the “feed”. Instagram has listened to the complaints of its users and leaves behind the algorithm that so little liked and that did not teach the publications. But what is it about? how is it activated? Keep reading and we’ll tell you.

Old algorithm

With the current Instagram algorithm that begins to disappear, what happens is that certain publications are recommended from accounts that, depending on the interactions with the social network, the application believes that you will like or are interested in.

In this way, the most common thing was to see posts from people who are not followed and hardly content from the accounts that are followed. Meta commented “that 70% of the content of the feed was lost, which involved practically half of the publications of its close contacts” and that is why a change began to be studied.

How does “favorites and followers” work?

We heard it “Loud and Clear” from Instagram last Tuesday on their Twitter account, where they announced this change. As they say in their tweet, they want to turn Instagram “into the best possible experience” and as we can see, totally personalized for each user.


On the one hand we find the Favorites part, which allows each user to select the accounts they like the most, and the publications of these profiles will appear at the top of their feed. That is, this function allows to give priority to certain profiles and can be distinguished by the icon of a star.

It is a totally personal function and can be edited at any time, adding or deleting accounts according to preferences and tastes, adding up to a total of 50 profiles.

On the other hand, we have the Followed feature, which shows the posts of the people followed by the user that appear in the feed in the order in which they are published, that is, in chronological order. Yes, we have it back!

How to activate this new Instagram update?

The app needs to be kept up to date as this change will gradually come to the different Instagram accounts. If you still do not have it activated, do not worry, Instagram has not forgotten about you, it will arrive in the next few days.

In addition, Instagram has announced that it will continue to offer a personalized experience showing users content of interest and inspiration in the search part. In this video Adam Mosseri, Director of Instagram, tells how these new updates work.

It is a great update that will completely change the visualizations of the publications of the accounts, and for those of us who are dedicated to creating content for this social network, we will have to adapt to this new change.

What do you think of this new update? Let us know in the comments.

Share in social media

Photo of author


Irene Guzmán

Mi objetivo es crear historias que enamoren a todos, comunicando información de manera efectiva y conociendo todas las nuevas tendencias en el mundo del marketing.

Leave a Comment

Skip to content