Any business looking to expand overseas can’t overlook that they will need to translate their website to achieve global success. That’s because although English is widely spoken (and in fact 60% of websites are in English) 72.4% of consumers prefer to buy products in their own language.
Not having your website translated into the languages you want to do business in can greatly impact your over all success.
International customers can enjoy a personalized experience when you take into account their language needs. In fact, the Localization Standards Agency released a study showing that on average every €1 spent on localizing your website yields €25 in return.
Naturally, you might not know where to start when translating your WordPress website but luckily for WordPress users, translating your website can be achieved using a multilingual plugin.
In this article we’ll take a look at one of the leading WordPress multilingual plugins, Weglot, and how quickly you can be multilingual ready.
How to translate your WordPress website with Weglot
Created to simplify the way you translate your WordPress website, Weglot offers a reliable and easy way to go multilingual in just minutes, with more than 100 languages available.
This quick to install multilingual plugin requires zero coding and can be installed without the need for a developer – it’s also compatible will all WordPress themes and plugins.
Weglot combines both machine translation with manual editing and the option to order professional translators within the Weglot Dashboard if required.
With additional multilingual SEO steps automatically handled by Weglot you’re website will also benefit from language subdirectories, added hreflang tags and translated metadata so you’re visible in international search engines.
Let’s take a look at just how simple it is to install Weglot and be up and running in 5 minutes.
Got to your WordPress Dashboard, Select the ‘Plugins’ tab, followed by ‘Add New.’
Search for Weglot, then Install → Activate.
You’ll then see a new Weglot tab appear in the sidebar. Click on it. Then add you unique API key. To access this set up a Weglot account (this is also where you’ll manage your translations).
Paste that in the API Key box, then select the original language of your website and in the ‘Destination languages’ box add the languages you want to translate your website into.
Click ‘Save’ and then head to your website and you’ll see a language switcher has been added to the bottom right of your website. Switch between languages and see your new multilingual website.
If you want, you can change the look and position of your language switcher by selecting the options through the Weglot tab in the WordPress Dashboard.
Edit your translations
If you want to keep the machine translations then you’re good to go, however some users prefer to manually edit the translations or even order professional translators through the Weglot Dasbboard.
To edit your translations you can either make changes through your ‘Translations List’ or use the visual editor which takes you to a live preview of your website, so you can see the exact context of your translations.
Try Weglot for free by signing up to their 10-day free trial.