What is inbound marketing?
From our inbound marketing service, we will be able to study your business in order to establish the objectives to be met, define who your buyer personas are and know the buyer journey, which will help us to know what type of content is most susceptible to them. potential customers at each stage of purchase.
How can inbound marketing help you?
With the Inbound marketing service, our main objective is to reach your customers in a non-intrusive way, interacting with them in a more natural way. This means that your investment in marketing will be more profitable since you will have a higher quality audience.
Benefits of inbound marketing:
- Increases visibility and brand awareness, thus reaching more customers.
- Internalize the digital world in your clients.
- You will build trust and credibility. This will help you attract new customers.
- The traffic and leads you generate will be of high quality.
- Promotes the company-client relationship.
How will we implement it in your company?
If we want to generate traffic on our content page, what better than through your own blog. Through the blog we will create strategic content that will help your website to position itself, thanks to SEO, the links that are implemented in the blog, etc.
It is essential to find the right keyword, since depending on it we will have a better positioning of our website when the potential client performs a search.
Social networks are perfect for spreading the brand. For this, it is important to show visual content and that these are easy to share.
Call To Action:
Its purpose is to capture the attention of potential customers to take them to your website, suggest a download, a purchase, etc…
So to speak, the landing pages are the first thing your customers will see when they enter your website either through a link or through a Call to action. These have the function of generating trust in the client to be able to obtain either a purchase from them, a download or simply information about them.
What is this marketing automation? It consists of using the data obtained from customers, such as email, which will allow us to carry out email marketing strategies. This consists of sending users additional content, offers, problem solving, etc.
We set ourselves some objectives such as sales, lead capture, interactions and we analyze their development, examining possible errors to correct them as soon as possible and control the correct functioning of the strategies carried out.
At Close marketing we are constantly evolving, adapting to new marketing tools. To enhance our services we have Clientify, a low-cost Inbound Marketing platform that allows you to design email marketing campaigns, schedule posts on social networks, measure the results of marketing strategies and close more sales.
We have our own official Clientify plugin on WordPress.org.